Up until now the patterns made in the foam or crema of espresso drinks might be a flourish of flowers, a heart or even words of love. Some can get pretty intricate but a cloud texting company, thinking “out of the cup” has taken the art of microfoam one step further. Using a Jura Impressa Xs90 espresso machine with SMS and printing capabilities plus other techno components, Seattle (of course) based company Zipwhip has come up with a system that makes latte art the next now choice for marketing your brand.
Textpresso is an espresso machine that can not only send and receive text messages, but can also print those messages on coffee foam using edible ink, opening the door to a world of personalization possibilities from imprinting your phone number for coffee pick up to identifying your company’s brand. Expedient yes, great marketing yes but . . .
In my mind nothing can replace traditional latte art as first practiced in Italy where foam is a sensual expression of the art and science of espresso.
Forward this video to time 17.06 for some awesome latte art!
You can use your Smartphone to text your BFF, reserve airline tickets, check your bank balance and now brew an espresso! Using a Jura Impressa X90 machine and about 300 hacked up parts, the creative geeks at Zipwip, a Seattle-based cloud texting startup, have developed a system that makes an espresso by text. Designed to automatically brew un caffe’ via text message, the Textspresso system grabs a cup, grinds the beans and brews a custom cup of coffee waiting for you when you arrive. It can even print a latte art logo (with edible ink) on your cappuccino.
However Zipwhip’s CEO John Lauer isn’t interested in creating a virtual barista saying “we’re not in the business of making Textspresso machines”. The reason for the project was to show the company’s cloud texting platform developing an app which allows users to receive text messages from their cell phone onto their computer.
If the app ever does become available, I’ll be the company’s first
*\ 0 /* TXT4 Coffee.