We love unique and interesting packaging. It’s a great way to communicate the message and value of your product and is often a statement of art in and of itself. We especially like packaging with images of Italy. Images with a unique style that connects consumers to the Italian lifestyle with an Italian sense of sprezzatura (spretts-ah-TOO-raht) the subtle, confident ability to make whatever is said or done appear to be without effort although the underlying effort requires great mastery. To be able to do this is highly seductive and appeals to the “wants and needs” category of our brains. However Italian sprezzatura is no public relations gimmick but a highly thought out art that conceals the artfulness and makes the outcome very appealing.
We particularly like this design for a portable travel kit of organic cosmetics, a project by Willbe a communication and digital agency group in Turin.