Nuova Simonelli, an Italian company with a global presence in 109 countries worldwide, has been chosen to supply professional espresso machines for the Sochi 2014 Olympic Winter Games. Russia is a booming market for Nuova Simonelli. At the beginning of October the company sponsored a barista training course in Moscow and were welcomed by the Russians who have been showing a greater interest in Italian coffee bars and espresso in particular.
Nuova Simonelli is not new to the Olympic spirit. In the winter of 2010 Nuova Simonelli partnered with Illy to bring the culture of coffee to the Vancouver Winter Olympics. This year espresso enthusiasts will have a choice of venues that serve a high voltage shot of espresso brewed with professional Made in Italy machines.