Up until now the patterns made in the foam or crema of espresso drinks might be a flourish of flowers, a heart or even words of love. Some can get pretty intricate but a cloud texting company, thinking “out of the cup” has taken the art of microfoam one step further. Using a Jura Impressa Xs90 espresso machine with SMS and printing capabilities plus other techno components, Seattle (of course) based company Zipwhip has come up with a system that makes latte art the next now choice for marketing your brand.
Textpresso is an espresso machine that can not only send and receive text messages, but can also print those messages on coffee foam using edible ink, opening the door to a world of personalization possibilities from imprinting your phone number for coffee pick up to identifying your company’s brand. Expedient yes, great marketing yes but . . .
In my mind nothing can replace traditional latte art as first practiced in Italy where foam is a sensual expression of the art and science of espresso.