I’ve seen red in Maranello and, if not driven, at least was a passenger in one of the “world’s most iconic cars” driving through Emilia. Since I’m thinking red for Valentine’s Day I decided to find out just exactly what is Ferrari Red. This scarlet-like hue, the international motor racing color of Italy, is listed as auto paint chip color 75250; its hex triplet is #D40000. A somewhat sterile analysis of one of the hottest colors on the planet.
So much so that it is the most recognizable color associated with the Ferrari brand. Rosso corsa or racing red is Ferrari’s most popular paint color. Popular too with the non-racing set. From clothes to shoes to kid’s booster seats and Smart phone cases you can write, tell time , sit on and bling Ferrari red. There’s even a 15″ Ferrari Red Macbook Pro that you can use to design your Ferrari. Not a fan of red, no matter. Surprisingly only 45 percent of Ferraris sold in the past few years have been painted red! That compares to the early 1990s when 85 percent were red. Seems slightly sacrilegious but a bright Giallo Modena (yellow was the original Ferrari color) or a chic dark pastel Blu Scozia may not be such a bad color after all.