With the vacation season in full swing I wanted to spend some time talking about travel, in particular European travel, subset Italy. Of the 308 million-plus citizens in the United States, only 30% have passports versus 41% of Canadians and 71% of Brits. Europeans travel much more than Americans. It seems the art, architecture, food and wine of their neighbors is too good to pass up. And of course it’s convenient, you ca ride a train for a few hours and enter a new country.
I’ll admit it took me a while to travel beyond the beltway. We all have our reasons to postpone travel; work, family, time, money and an emotional commitment to travel outside the box. Time Magazine once published an article that has stuck in my mind, a study by Cornell University that cited how we should spend our money to gain the greatest satisfaction and happiness.
“If you’re conflicted about whether to spend money on a material good or personal experience (say, a vacation), the research says you’ll get much more satisfaction,and for longer,if you choose the experience“.
It may be time to re-think your goals and invest in a travel experience. Italy is Europe’s everyman with something for everyone. Apply Now.