From ancient Roman springtime fertility rites to Christian celebrations of resurrection and renewal, the egg has always been a symbol of Easter in Italy. The biggest Easter displays in Italian pastry shops, restaurants, bars and markets center on brightly wrapped, elaborately decorated chocolate Easter eggs, Uove di Pasqua. Many of these eggs are made by artisan chocolate makers like Perugina and Caffarel and are highly sought after. When I visited the Perugina chocolate factory with my Umbrian friends I saw a chocolate Easter Egg that was 3 feet tall! Often filled with a rich chocolate hazelnut cream (gianduja) encased in delicate, bittersweet chocolate they are ostentatiously indulgent. The Faberge equivalent of chocolate.
Designers like RobertoCavalli and Armani elevate the egg into a chic seasonal statement with fashionable chocolate Easter eggs. Armani displays his eggs embossed with the unmistakable branded “A”. Chocolatier’s like Torino’s Guido Gubino create sensual experiences with creative and innovative designs.
During different times in Italian history, extravagance has found its way into Italian design (think of the Italian Rocco) and the exuberant and energetic style of Italian Easter eggs is a joyful celebration of the season.