First there was instant now there’s immediate as in coffee on a stick. A spatula-like spoon loaded with a coffee mixture that dissolves into a cup of steaming water. Just select a stick, dip and swirl and like magic your hot cup of water is transformed into a latte, macchiato, cappuccino, mocha or Americano. This immediate caffeine fix by Chinese designer Heo Jeong Im has generated a wide spectrum of comments ranging from a mere novelty, the most convenient way to have your coffee or another contributor to an increasing amount of food related eco-waste. Before we dismiss this as a minimalist coffee drinkers dream let’s applaud the designer’s creativity, dip into the waters and see how far it goes.