The iconic Lavazza brand is once again partnering with Wimbledon as the official coffee of the world’s premier tennis event. Serving over a million cups of coffee court side since their initial partnership in 2011, the Lavazza purple and green again waves over the grass courts of Wimbledon curated by former chef, Neil Stubley. Leading one to think that coffee may be a contender to replace the more traditional beverages of Wimbledon – tea and Pimm’s Cup.
Once the drink of choice for British socialites, Pimm’s Cup had become the official drink of cricket matches, garden parties, polo, tennis and Wimbledon. Made with Pimm’s No. 1, a gin-based liquor created in 1859 by English oyster bar owner James Pimm, this aromatic-infused digestive tonic relies on a recipe that is still a secret (only six persons know exactly how it is made).
It shares this mystique with many other famous herbal liqueurs including Italy’s bitter-sweet aperitivo Campari whose formula has remained incognito for almost 150 years. Only nine people know parts of the formula. A tenth person, the company president, is the only one who knows the entire formula for mixing the 68 herbs, spices and wood barks involved.
For those of you who were wondering about the number 1. After the Second World War, the Pimm’s company extended into other spirit bases – Scotch for No. 2 cup, No. 3 brandy, No. 4 rum, No. 5 rye and No. 6 vodka. Only the vodka cup and brandy (now called Winter) remain in production with the original No. 1 cup still the most popular.