Many of the towns and villages we visit in Italy fly the “Orange Flag” Bandiera Arancione, the symbol given by the Touring Club Italiano (TCI) for itineraries that promote the treasures and traditions of a specific region of Italy. These itineraries are generally outside the tourist flow and are chosen to reflect the authentic cultural traditions of a region with an emphasis on excellent hospitality and sustainable tourism.
As of last count there are 198 villages in Italy that are certified to fly the Orange Flag with three new towns (Civitella Alfedena (AQ) in Abruzzo, Offagna (AN) and Visso (MC) in Marche) recently added. The Orange Flag is a trademark of hospitality awarded to municipalities with less than 15,000 inhabitants that are distinguished by their artistic and cultural heritage, commitment to environmental protection, access and availability of resources, efficient tourist services (either locally or through the internet), quality of accommodations, catering and typical local products that reflect the culinary and cultural heritage of the region.
Thinking about traveling outside the tourist flow. Following the orange flag would be a perfect place to start.