Verona – a city so famous for love that it gets thousands of letters simply addressed to “Juliet, Verona Italy. The week before February 14th is even more enchanting when the city celebrates un cuore da scoprire “a heart to discover” with a city-wide Valentine’s Day market set up in the shape of a heart. There are concerts, events and the “Cara Giulietta” (“Dear Juliet”) prize awarded on Valentine’s Day to the author of the most heart-felt love letter received during the previous year. The main pedestrian streets of the old town take on a magical atmosphere created by large bright red heart decorations and the shops pay homage to love by decorating their storefronts. On Valentine’s day and the following Sunday, lovers can share a collective Kiss in the main piazza after which a cloud of love explodes into thousands of red hearts.