From the multi-colored CNBC peacock to the bluebird Twitter logo, distinctive brands are associated with distinctive colors. If you happen to be in a café in the Marche region of northern Italy that color might be orange as in the bright orange straw of Pupillo Antonelli.
Billed as the “original coffee mousse” the drink has a unique taste somewhere between ice cream and a drink. Served in a footed glass emblazoned with the words “il vera crema caffe’– Pupillo Antonelli”, the texture and flavor of this drink is based on an old-style homemade recipe for a creamy sauce with coffee. Re-invented in 2002 by Simon and Sandro Antonelli it has become a coffee cult favorite. A cold espresso-tinged cream with a texture like a smoothie or slush, its distinctive flavor and taste is best savored through a straw – an orange straw.
Because nothing says notice me like the color orange.