Good ideas like ground coffee don’t last very long. Coffee-maker importer Jack Grieve talks about the Rule of Threes -“Green beans last for three years. Roasted beans last for three weeks. Ground beans last for three minutes.” Fresh ground beans make all the difference in the quality of the coffee but their aroma and flavor don’t last very long.
So what about good ideas – how long do they last? According to Steven Johnson, author of Where Good Ideas Come from: The Natural History of Innovation, our creativity sometimes grows in leaps and bounds. So if you have a good idea or intention, don’t let it sit around too long. Take it to the next step. Models of organizational leadership show that a lot of us spend time working on a good idea and then take very little time working out the best way to implement them.
Gone off ideas don’t move us forward and stale beans don’t make good coffee.