The 2012 Summer Olympics are about to begin.The London Olympics unlike those of Rome in the summer of 1960 will be fully free to shake, rattle and roll the world of sports. In the 1960 games, athletes were just beginning to change the world of competitive sports with the first Summer Games covered by U.S. television. CBS bought the rights for $394,000 stirring up an interest in the mass media and mass marketing of sports.
Today the political and social changes of the 1960 Summer Olympics are part of history although the most controversial might have been about the 1960 Summer Olympic logo which was considered by some to be a rather troublesome depiction of imperial Rome. The logo was a rendering of the female Capitoline wolf suckling Romulus and Remus who were said to have founded the city of Rome. Underneath them is 1960 spelled out in Roman numerals.
Thumbs up or thumbs down in the Coliseum of Olympic logos? The 2012 Summer London logo has been getting its share of negative feedback but then again it’s all in the London eye of the beholder.