Some people wear their heart on their sleeve. I wear la dolce vita on my wrist. Taking the Italian lifestyle and turning it into a concept and a brand is something designers aspire to. Marco Mantovani was able to capture the enthusiasm, emotion and style of Italy in a watch. Yes a watch as in LOCMAN. Conceived in the heart of Tuscany, on the idyllic island of Elba, LOCMAN founder Mantovani took the watch and made it into an avant-garde accessory that reflected the lifestyle of the Mediterranean.
Using high-tech materials like aluminum, titanium and carbon fiber with seductive oval shapes and vivid colors, LOCMAN set the trend for diamond-embellished sport watches, oversized cases, and unique unisex designs. The first watch introduced by LOCMAN (called Radica) has become a collectors’ piece and features bezels carved of rare Mediterranean Briarwood.
On one of my first trips to Italy all my friends and family were wearing LOCMAN watches. They were trendy, fun, decidedly cool and elegant just like them . Very Italian! And that’s the way I feel every time I strap my black LOCMAN Nuovo on my wrist.